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Ricardo Prado Hurtado

Research Professor at the Centro de Investigación para la Comunicación Aplicada of Univ. Anáhuac México. PhD in Communication Research from the same university and PhD in Information Sciences from the Savoie Mont-Blanc University (France).

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Junk-influencers: the predatory strategy of digital advertising 

The powerful multinational companies producing Ultra-Processed Foods (UPFs) have found a fertile field to continue advertising their products on digital-social networks outside the law.