Trumpism shows how contemporary political communication turns fear and moral panic into a grammar of power sustained by emotions, digital platforms, and permanent crises.

Politics today rewards spectacle: lies, insults, and abuses of power that become contagious and erode democratic trust.

In a region where pessimism is growing and people live only for today, politics struggles to reconnect with citizens overwhelmed by uncertainty.

From Gaddafi to Trump and Bukele, showmen leaders use spectacle, controversy, and media to dominate politics and shape public opinion.

The rise of authoritarian leaders around the world and the support they garner is largely due to the media.

Today's politics is no longer explained only with ideologies or programs, but with emotions and digital narratives. Understanding why figures like Bukele and Milei dominate this new language is key to understanding -and disputing- power in the 21st century.