Politics today rewards spectacle: lies, insults, and abuses of power that become contagious and erode democratic trust.

In a region where pessimism is growing and people live only for today, politics struggles to reconnect with citizens overwhelmed by uncertainty.

From Gaddafi to Trump and Bukele, showmen leaders use spectacle, controversy, and media to dominate politics and shape public opinion.

The rise of authoritarian leaders around the world and the support they garner is largely due to the media.

Today's politics is no longer explained only with ideologies or programs, but with emotions and digital narratives. Understanding why figures like Bukele and Milei dominate this new language is key to understanding -and disputing- power in the 21st century.

The advocates of deregulation, led by the billionaire tech giants, spread the false idea that controlling social networks is censorship and use false concepts of freedom to increase their profits.