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Pavel Sidorenko Bautista

Ph.D in Communication and a Master's degree in Social Communication. He has conducted several research projects on new narratives and technologies in journalism, advertising, marketing, and corporate communication.

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The gamification of politics: Peru’s 2026 elections in the Roblox metaverse

Faced with an unmanageable electoral offering and an institutional system in crisis, gamification played an educational role that the formal system and the media have failed to fulfill, encouraging youth participation in voting.