In the digital age, politics is being redefined as a game of visual stimuli and emotional belonging, where memes, more than arguments, shape the connection with the electorate.
The Super Bowl show confirmed that, in global popular culture, spectacle is never neutral: language, identity, and political power are contested even on the most massive stage of entertainment.
The debate over social media and childhood is no longer theoretical: in Latin America, a political consensus to regulate platforms is beginning to take shape.