Mobilization in the streets and on social media made the difference. But the election was marked by a chaotic election day, polarization, and a rightward shift in the country.
Lula’s comeback cannot be explained by triumphalism or a marketing formula, but rather by the rejection of Flávio Bolsonaro and a grassroots mobilization that turned the threat into votes.
Lula’s victory in Brazil ushers in a new phase marked by the right’s parliamentary strength and pressure from an increasingly adverse regional landscape.